Outshine Competition with CBD Sites
Online stores require a lot of care and attention in making. Especially, if you are designing a website for the CBD industry, you have got to be extra focused. The legal complexities and general user perception about cannabis-based products provide an added challenge for CBD web design. Despite the mixed perceptions that revolve around CBD, the number of online CBD stores is increasing by the hour. This market condensation also requires your CBD web design to work extra hard with one focus in mind: what should I do to make someone buy from our brand instead of the competition!
1. The Kink We Usually Miss
In trying to do the best for the brand, CBD web design maestros often make some basic mistakes that haunt them in the long run! If you are designing a website for CBD, certain factors come into play. These include cost, trust, product type, display type, trust, ease of accessibility, and much more. The most important of these is how you present the business and does it reflect your company’s intent. In doing so, we must avoid the common mistakes listed below:
2. Design that Does Not Match the Brand Intent
A grave mistake most designers make is that their design doesn’t match or align with the brand’s intent. Although, it’s true that adding visuals and infographics can improve your site’s appeal, if the colors or the meaning does not match what the website is intended for, they are of no use, in fact they may harm the website’s reputation. Therefore, moderation is a golden rule here. Often, CBD web design experts fall into the trap of clients asking for excessive graphics. That result in a cluttered and confusing UX. As a design expert, its your job to advise your clients what you think will and won’t work. A sloppy design not only degrades brand credibility but also drives potential customers away. If they don’t find your website appealing and helpful enough, they will quickly shift to a more accessible competitor. Hence, it is crucial to strike the right chord between showcasing all your products and services and maintaining a streamlined, decent design.
Our Advice
Use a minimalist approach for your CBD web design. Your color palette should not exceed 2-3 shades and you should appreciate the need for standard white space for sophistication and elegance. This way, you can ensure that the focus remains on your offerings while also providing a visually appealing browsing experience.
3. Ignoring the Profile Sections
Another mistake that opens your website to the possibility of a disastrous customer experience is neglecting the website sections that inform visitors about who you are, what you do, and why you do it. These profile sections are usually overlooked by CBD web design rookies, but experts like us know better.
- The About Page: These are invaluable resources to establish credibility, build trust, and connect with your audience. The most important of these is the ‘About’ page. It is a direct introduction to your brand, from you to your customers. It tells them about your mission, vision, values, and the story behind it all. In simple terms, it humanizes your brand.
- The FAQ Page: Similarly, the FAQ page is where you address the most common queries and customer concerns. It reflects your commitment to transparency and customer satisfaction.
- The Contact Us Page: The contact page is another important part that offers a direct line of communication between you and the customers. A good contact us page ensures trust and accessibility, allowing people to reach out with inquiries, feedback, or issues, hence improving their overall experience.
- The Blog Page: The most overlooked of all these is the blog page. It serves as a platform for sharing content that resonates with your customers. It informs them about everything they need to know about the products and the market in general. It not only establishes your expertise in the field but also drives traffic to your site and improves its search engine visibility.
Our Advice
We recommend you work as hard on these pages as you do on the products/categories and home pages. It’s important to prioritize these elements and ensure that your website offers informative content in a way that motivates the customer to engage with your brand. Keep in mind that the more helpful information you provide, the better equipped your customers will be to make informed decisions, and the more likely they are to choose your brand.
4. Neglecting SEO of the Website
This can be detrimental to the success of your online CBD store. It is no secret that SEO plays a crucial role in determining whether your website appears on the first page of search engine results. Your CBD web design should be optimized in a way that helps it land on the first page. But how are you going to do it?
Our Advice
You should begin by setting up your website with SEO best practices in mind. This includes optimizing meta titles, descriptions, and headings with relevant keywords, as well as ensuring a clean and user-friendly site structure that search engines can easily crawl and index. Moreover, consistent publication of keyword-optimized (nowadays, idea-optimized) content is important. In addition to technical optimizations, prioritize user experience. Ensure your site loads quickly, is mobile-friendly, and provides valuable, engaging content.
5. Making it Complex to Navigate
Most CBD web design workers make their websites difficult to navigate, trying to make them more appealing. This is what over-efficiency costs you. Remember, when it comes to web design, the first impression is indeed the last impression. You only have a ‘blink-of-an-eye’ to capture someone’s attention and that second is a make-or-break moment for your website.
Our Advice
Work on a CBD web design draft and look at it with a customer’s eye. Try to send it out to your peers. Prioritize user experience by simplifying navigation and ensuring mobile friendliness. Test your site across various devices to guarantee easy browsing. A user-friendly interface not only captures attention but also encourages visitors to explore further, ultimately increasing the likelihood of conversions and sales.
6. Missing Out on A Payment Processor
Well, that’s a Himalayan blunder as far as CBD web design goes and astonishingly, it’s very common. Nobody is to blame though. There is a lot of confusion about selling cannabidiol online, thanks to a lot of grey areas around the legal landscape. Since many payment processors refuse to partner with CBD businesses, finding the right company like CBD Store Designer is challenging. Therefore, CBD web design and development experts leave this option out.
Our Advice
You should prioritize finding a reputable payment processor early in your CBD business journey. To make it easier for our clients, we partner with many such firms and our clients receive a list of reputable and trustworthy payment processors in advance.
That’s the end of our list. Did you find it useful? Let us know which of these mistakes you have made while designing your website in the comments section. We also appreciate any critical comment or suggestion.