If you run a CBD business, you know how fiercely competitive this market is. Every day, more brands enter this booming industry but few survive without a clear strategy. Unlike other industries, the CBD market faces strict advertising restrictions on Google Ads, Facebook and Instagram. As a result, traditional paid ads become unreliable or even impossible for us.
So, how do you stay connected with your customers and grow trust? The answer is simple. You must own your audience. This is where Email marketing for CBD brands shines. Additionally, using a robust platform like Klaviyo gives you the power to communicate directly with customers, share updates and drive repeat sales. At CBD Store Designer (CBDSD), we help CBD businesses like yours design winning email strategies that work within industry rules. Thus, in this article, we’ll explore how effective email marketing flows can transform your CBD business and why Klaviyo is the right tool for this job.
Why Email Marketing is Crucial for CBD Brands
In the CBD industry, having a reliable communication channel is vital. When you rely solely on social media, you’re renting an audience. But with CBD email marketing, you own it. Additionally, here’s why this matters:
Direct Connection: Email gives you a direct line to your audience. Thus, as your Email marketing partners, we can deliver the right message at the right time without fear of being banned or restricted.
Customer Education: CBD buyers want to learn. They crave information about sourcing, lab tests, dosages and benefits. Thus, through email marketing, we educate them while building trust.
Higher ROI: Email marketing consistently delivers a higher ROI than most other channels. Thus, for every dollar spent, businesses can earn up to $40 back.
Transparency and Compliance: With Email marketing, our experts can easily share your lab reports, disclaimers and legal updates to stay transparent.
Repeat Sales: CBD products are often consumable. With the right flows, we nurture one-time buyers into loyal customers.
Furthermore, by using a specialized tool like Klaviyo, we can automate all of this and stay ahead of the competition. It’s not just about sending newsletters. It’s about building a long-term relationship with your buyers.
Compliance & Deliverability: Why It Matters for CBD Emails
In the CBD industry, compliance is non-negotiable. You must protect your business and your audience. Therefore, when building your CBD Email marketing strategy, you should:
Use Proper Consent: Always get explicit opt-in consent. CBD is age-restricted in many places so confirm your subscribers are over 18 or 21, depending on local laws.
Avoid Medical Claims: Never promise your product “cures” or “treats” conditions. Keep content factual and educational.
Add Disclaimers: Must include disclaimers in your emails to show compliance and honesty.
Manage Your List Well: Use Klaviyo’s double opt-in feature to confirm subscribers. Remove inactive contacts to maintain deliverability.
Segment Smartly: Good segmentation helps you avoid spam traps. It also keeps your messaging relevant.
Additionally, at CBDSD, we help you set up all these points. Klaviyo makes compliance easier with built-in features like unsubscribe links, consent management and audience segmentation. Hence, these practices keep your sender reputation healthy, so your emails actually land in inboxes not spam folders.
Core Email Marketing Flows for CBD: Automate for Growth
When you think of email marketing for CBD, think beyond the single newsletter. Automations or flows make a huge difference. Let’s break down the must-have flows every CBD brand needs:
Welcome Series
This is the first impression you make. A good welcome flow should:
- Introduce your brand story and mission.
- Explain your sourcing, lab results and what sets you apart.
- Offer an incentive like 10% off the first order.
Abandoned Cart Flow
It’s common for shoppers to get cold feet. With an abandoned cart email:
- Remind them of the items left behind.
- Address concerns like legality or dosage.
- Offer free shipping to encourage checkout.
Post-Purchase Follow-Up
Once they buy, your job isn’t done.
- Send order confirmation and shipping updates.
- Include usage tips or dosage guides.
- Cross-sell related products.
Replenishment Flow
CBD oil runs out. You should predict this.
- Send reminders when it’s time to reorder.
- Make it easy to buy again.
Customer Winback
If a customer goes quiet for 60 or 90 days:
- Offer a special discount to win them back.
- Share new product launches they might love.
Review Request & UGC
Social proof builds trust.
- Therefore, ask happy customers for reviews.
- Encourage photos or videos using your product.
VIP & Loyalty Flows
Reward your best customers.
- Give early access to new strains or blends.
- Send exclusive discounts for their loyalty.
All these flows work perfectly with Klaviyo’s automation. At CBDSD, we build these flows for our clients so they can sit back and see results. Want our team to do the same for you? We are just a call away. You can also submit a contact form available on our website and get your free quote on the same day. We’d love to work with you.
Segmentation & Personalization: Speak Directly to Each Buyer
One-size-fits-all doesn’t work in CBD marketing. Personalization makes people feel seen. Using Klaviyo, we can:
- Segment based on your client’s purchase history. Treat a first-time buyer differently from a loyal fan.
- Track browsing behavior and send product recommendations.
- Target by age, location or preferences.
- Send birthday offers or exclusive updates.
Additionally, here’s what smart segmentation looks like:
First-Time Buyers: Educate and build trust.
Repeat Buyers: Offer loyalty perks.
High-Value Customers: Give VIP treatment.
Lapsed Customers: Send win-back offers.
Furthermore, personalized emails convert better because they’re relevant. They also help you stay compliant by only sending what people want.
Educational Content & Storytelling: Build Trust Through Information
CBD shoppers have questions. They want to know that your brand is credible. That’s why educational content is gold. Through CBD email marketing, we can share:
- How your CBD is sourced and tested.
- Guides on dosing or new product formats.
- Sustainability practices or your farm’s story.
- FAQs that debunk common myths.
Use storytelling to connect emotionally. Share real customer stories, behind-the-scenes videos or founder insights. At CBDSD, we often see brands thrive when they position themselves as educators, not just sellers. This approach follows Google’s EEAT principles and gives your brand a competitive edge.
Analytics & Optimization: Keep Improving Your Flows
No strategy is complete without regular checks. Klaviyo offers deep analytics so we can:
- Monitor open rates, click-throughs and conversions.
- A/B test subject lines, images and send times.
- Clean your list by removing inactive subscribers.
Additionally, here are some quick wins:
- Use short, clear subject lines optimized for mobile and voice search.
- Test sending on different days.
- Always check spam scores before sending.
Additionally, at CBDSD, we review data monthly to keep your email marketing for CBD fresh and performing at its best.
Integrate Email with SMS & Other Channels
Good news: Klaviyo doesn’t just do email. We can connect it with SMS for a complete marketing mix. Here’s how this helps:
- Reach people who prefer texts.
- Send quick reminders about sales or product launches.
- Combine with loyalty programs for better retention.
Also, Klaviyo syncs with your eCommerce store and review platforms. This means you can target based on browsing, purchases or reviews. Moreover, this multi-channel approach puts your brand top of mind.
Common Mistakes to Avoid in CBD Email Marketing
Before you take your first step, watch out for these pitfalls:
No Segmentation: Don’t send the same email to everyone.
Making Medical Claims: Stay away from phrases like “cures anxiety.” Focus on education.
Bad Mobile Design: Most shoppers open emails on their phones.
Forgetting Consent: Always confirm subscribers want to hear from you.
We guide our clients at CBDSD to avoid these costly mistakes. Compliance protects your reputation and your deliverability.
Grow Your CBD Brand with the Right Email Marketing Flows
In the CBD industry, email marketing isn’t optional; it’s the backbone of your customer relationships. It keeps you compliant, transparent and profitable. Additionally, with Klaviyo and CBDSD, you can automate your flows, personalize your messaging and build trust. If you’re ready to make your CBD email marketing work smarter, we’re here to help. Contact CBD Store Designer (CBDSD) today for your free quote and let’s get your brand growing.
Frequently Asked Questions
- What is the best email marketing platform for CBD brands?
Klaviyo is our top choice. It’s built for eCommerce and offers strong compliance tools.
- Is email marketing allowed for CBD products?
Yes, email marketing is legal if you follow opt-in rules, avoid medical claims and add disclaimers.
- How do I grow my CBD email list?
Use website pop-ups, exclusive offers and social media to invite people to sign up.
- How often should I email my subscribers?
It depends on your audience. Start with one to two emails a week and adjust based on engagement.
- What are the best flows for CBD email marketing?
Welcome series, abandoned cart, post-purchase, replenishment and win-back flows are must haves.
- How do I stay compliant with CBD email marketing?
Always get consent, avoid medical claims and include clear disclaimers.
- Can I use SMS marketing with CBD?
Yes! Klaviyo lets you integrate SMS for a complete approach.