9 Most Effective Marijuana Marketing Tactics for Your Business

April 9th, 2022Blog

1- Collaborate with Marijuana-Friendly Ad Networks

With the legalization of marijuana, there is a surge of marijuana-friendly ad platforms. Both as a publisher and advertiser, you can grow your traffic with such dedicated advertising platforms. If you’re struggling to promote your marijuana products through social media sites, I recommend cannabis-focused advertising platforms. These industry-specific exchanges display ads on recreational dispensaries or medical marijuana around 420 websites. If you are thinking about how to promote your marijuana related sites or brands, I would recommend giving cannabis-focused advertising platforms a try. You or your clients could advertise on these industry-specific outlets that run ads on either recreational dispensaries or medical marijuana around 420 websites.

2- Create a Website and an Online Store

Last year, the American Journal of Preventive Medicine found that cannabis-related searches in the United States increased by 98%. As Canada legalized marijuana this week, the North American ecommerce market has already embraced online pot sales. In just two days of legalization, Shopify took in more than $1 million Canadian dollars from licensed Canadian sellers — and some of that is from U.S. manufacturers. There are a few challenges for business owners in the US with restrictions on delivery carriers for marijuana products. However, if you have the legal permission and license to sell cannabis products, you can start an online store — heck, you could even start your own store from CBD Store Designer.

3- Focus on Keywords and SEO Optimization

Most companies have websites and blogs that need to be optimized, and it can often be overwhelming for a new marketer who doesn’t know where to start. I am going to share my thoughts on how to go about this efficiently and effectively based on my own experiences. I want you to think about what keywords you want to rank for in SERPs and which pages you want them to appear in. A word of caution: Don’t just optimize all the pages on your site! You need to pick a handful of pages with high traffic and good conversion rates, and use LSE keywords on those pages only.

4- Write Guest Posts

If you want to succeed with digital marketing, you need to identify keywords that are highly likely to convert and then optimize your content for them. One of the best ways to do this without breaking the bank is with long-tail keywords. So, for example, if you are selling CBD oil, you might use a long-tail keyword such as “best cbd oil for anxiety”. This is because long-tail keywords make up 70% of all searches on the internet. Furthermore, by pairing long-tail keywords with high-quality content, you can dramatically increase your conversion rate while reaching all-time highs in organic reach.

5- Leverage Influencers

Often, companies struggle to identify the perfect influencer for their marijuana marketing campaigns. Luckily, an influencer marketing company like CBD Store Designer can help you optimize your ROI by guiding you in the right direction. Finding the right cannabis influencer is difficult and more often than not a trial-and-error process.

6- Focus on Educating Readers

We discussed in our previous article on cannabis marketing that educating the reader is more effective than selling. There’s a lot of misinformation about marijuana, so it’s important to take a proactive stance and educate your readers. You should develop an educational content calendar related to how marijuana works, benefits and risks, how to consume it, etc. This content should be available in the form of blog posts, graphic images, and social media posts.

7- Get Creative with Instagram and Pinterest Accounts

As the conventional approach to social media marketing doesn’t work in promoting marijuana products, here are two innovative ways you can market your cannabis business using Instagram and Pinterest. Start with quality writing. Plan your visual content well and take the time to create an impressive image, infographic, gifographic, or video, and then include a few hashtags. Informs posts work well with graphics that have less text.

8- Target Local Market

To find an affordable advertiser, get in touch with a local printing company. Unlike expensive online advertisers or high-value printing firms, local media will offer you competitive prices and help you reach interested buyers. Contact non-mainstream media that isn’t selective about their ads. Advertising on a billboard may seem expensive and outdated, but it can help you get the word out about your business. Just be careful not to place your ad in the wrong places or share the wrong message. Put your business on Google Maps. People who want to look for marijuana products near them will easily find your business in local search results.

9- Event Marketing

One of the best things about event marketing is being able to connect with buyers. Event marketing is a lot of work, but it can also be a lot of fun. When you’re considering investing in event marketing, don’t limit yourself to booths and instead go out there and meet enthusiasts. Meetings are a chance to speak to customers and build relationships. Reach out to them in social media to get the word out about your event!

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